I work with founders and small teams to move projects forward, bring structure and make everyday work easier. I take ownership, connect the dots and get hands-on. Whether that means coordinating people, improving a process or building a practical automation.
My background spans data, design, technology and operations. I’ve coordinated digital projects, built dashboards and reporting workflows, launched my own digital product and explored data through art. I’m curious by nature, I learn and build fast and I enjoy bringing ideas from one world into another.
That mix helps me see connections and find solutions beyond the usual playbook. I can get into the technical details, then step back and explain what matters to the people involved. I like making complicated things clearer, bringing people onto the same page and turning ideas into something that works.
A few examples from my work experience over the years across data, technology, operations and independent projects.
Data, Dashboards & Reporting
Over a decade of experience across web analytics, business intelligence and data visualisation. I bring scattered data together, build dashboards and reporting workflows and make complex information clear and useful.
For example: At TSC Real Estate, I took ownership of quarterly reporting across five portfolios, coordinated input from around ten stakeholders and brought scattered data into a database and built interactive Power BI dashboards.
Automation & Practical Tools
I build workflows and small tools that take repetitive work off people’s plates: from data preparation to AI-assisted workflows. I look for practical ways to connect information, reduce manual steps and make useful things happen automatically.
For example: A Power Query workflow that reduced hours of data preparation to a single click and an AI workflow that turns a social post URL sent by email into a published website card within a Social Feed.
Currently building: Founder Weekly Brief, a weekly overview delivered by Slack or email, designed to bring together key updates from existing business tools, utilising an HTML template and an AI layer for the analysis.
Independent Product Development
I turn ideas into something people can use, combining research, design and hands-on building. My projects range from digital products to physical prototypes.
For example: I created Dashboard Temple, a collection of reusable Tableau dashboard templates. I designed and built the complete product, including layouts, navigation, interactions and a style guide, then launched and sold it independently through an online shop.
Project Management & Development
I help turn project ideas into practical next steps, bringing together people, information and the work that needs doing. My experience includes clarifying requirements, coordinating stakeholders and supporting the introduction of new processes.
For example: At a hospital, I managed the introduction of a digital portal connecting the hospital with referring physicians. Working within change management, I coordinated internal and external stakeholders, presented the project and provided training and onboarding for medical practices.
I see this work for all kinds of things: busy mom speaking into AI helping her with the mental load, epiphany about work or life on a walk in the woods, capturing a thought while driving and acting on it instantly --> I truly believe in a world where AI takes our burdens.
I’m impressed with a report mockup ChatGPT generated. The model must have been trained on @storywithdata generous AI Primer document. Last time I had ChatGPT mockup dashboards was over a year ago and those were little aesthetically pleasing and quiet honestly nonsense.
I feel excited, even nervous to post this... But let me ask you first: How do you feel? Can you name it? Can you give it an expression? Or can you maybe even draw or paint it?
For the past three months, I’ve been experimenting with treating feelings as data…
I paused, felt and painted a mark based on my emotions 4 times daily (sounds like a medicine prescription and maybe it is :D). I've always loved to combine different disciplines and artistic cultures. I see data everywhere. To me our feelings, our emotions, our thoughts, our nervous system, even our breath is data too (shout out to Anke Buchmann who makes inner states visible with clay).
Find out more in my Substack essay (link in the comments below). I wrote about the experiment and why I call it “Feel Data”.
I visualized my breathing. I took a piece of clay and spread it out. And for each breath, I would press a stroke with my finger into the clay. And after a minute, I would have a visual peace, a visualization of my breathing. My very humanness pressed into form. I could go ahead and fire it and glaze it and hang it on the wall.
To me, what this data art stands for is…awareness. When we create a visualization, a graph, a chart, data art we make invisible things visible. And by breathing into the clay with my finger, I have not only created a “chart”, but actually also data about myself. Which in return informs me about myself. It’s recorded feedback. It gives me meaning about myself. I guess this is what Giorgia Lupi calls Data Humanism.
Is there a takeaway gained by looking at this data art? Not really. But there is a great takeaway to be gained by FEELING the data yourself, taking a medium and imprinting your being alive in it. I can highly recommend to grab whatever you have available - clay, paint, stones, leaves, Legos, strings - and let your body become the SEISMOGRAPH for what you feel and experience.
I’m dreaming into what AI could be… Not something that pulls us into our heads, but something that meets us in our bodies, our lives, our walks in the woods. I imagine a woman, maybe you, maybe your daughter, living a soft, creative, integrated life. And AI isn’t a task manager. It’s a witness. A companion. A tool that holds her inspiration as it arrives, not after she sits down at a desk.
I believe AI is not meant to replace what is sacred about being human. It’s here to take the burden — to automate the parts of life that weigh us down, so we can return to a life where creativity, joy, play, community and connection to nature are not “weekend activities,” but the center of existence. I dream of a future where AI runs the systems in the background and humanity enjoys soul expression. Where every day feels like the garden of Eden. This is the world I want to help birth.